Gracie’s is an independent restaurant in downtown Middletown Ohio that is part of a revitalization effort in this midwestern town. Named after Grace and Nick, local grocery store owners who were a bedrock in their community, the restaurant is a mix of nostalgia and modern touches from the decor, to the food and service. Using that as a foundation for the brand identity, we worked to create a logo and website that ran those same lines of familiar yet exciting, and carried that into the social media channels voice and digital content.
