Vitori Trend worked with Rock the Vote to rebrand the 18 year old organization and better target its audience who had moved from watching videos on TV to interacting online. With a new logo, website and strategic messaging, Vitori Trend landed Christina Aguillera as the spokesperson for the organization and planned events in LA and Sundance to raise awareness.
Rock the Vote is the largest non-profit and non-partisan organization in the United States driving the youth vote to the polls. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.
Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.